What what??? Only 2 more days left of January 2015? So much has been and is going on for Smith Story Wine Cellars this first month of the New Year! A little insight to running your own winery for the first time...IT DOES NOT SLOW DOWN AFTER HARVEST ENDS! The first of the year has been crazy wearing so many hats, shoes and gloves...all while Eric broke his ankle (saving a baby seal), Ali lost her car-keys (all of them) for over a week (she found them in a pocket of course!) and Lord Sandwich came down with a case of the fleas (thank you Russian River Banks!). Freaking out - ohh yeah, but every day our to-do list grows, we are able to check major items off. We'll see our families soon - we hope...oh and start calling all our friends to let them know we are ready to mingle again!
We hardly know where to begin with this post - other than to
say - GET READY FOR OUR FIRST RELEASE NEXT MONTH EVERYONE!!
Yes yes, ALL-CAPS is extreme, but's it's been extremely non-stop since New Years Day. First time to make decisions on packaging for each wine - glass, label design, label paper, colors of the capsule, type of corks to use, screw-cap colors, boxes, where to warehouse, who to sell our wines to...it's ALL HAPPENING. The ecommerce area of the website is in beta-testing right now - we're going live soon! All this while our Harvest 2015 vineyard partners are lining up, man we are so excited to tell you all about this soon.
How can you HELP us? Please take a moment to sign-up for our mailing list - we are sending out our first official winery email offering within days. Yikes - days away from showing off our new Harvest 2014 Babies to the world. Oh and we've been meeting folks for barrel tastings at the winery...don't hesitate to contact us for a special "garagiste winery" tasting in the Russian River Valley with us!
A nerve racking, hard as hell, insanely awesome time of our lives going on...thank you for following and being a part of Our Story too.
Most of all, we are so glad to have each other through this beginning chapter of our new winery!
This is Our Story,
Eric & Ali
Love what you drink, drink what you love. This is Our Story. - Eric & Ali
Showing posts with label california wine. Show all posts
Showing posts with label california wine. Show all posts
Thursday, January 29, 2015
Monday, December 8, 2014
Remaining Faithful

And we are so very thankful to our Smith Story Wine Cellars Inner Circle...
Our winemakers Katy and Ross - so grateful for their support, expertise, their endless hours of insight and advice and most of all for their devotion to making fine wine for us.
Our "garagiste" custom crush partner, Vinify Wine Services. Wow, we never encountered anything during crush but "hustle" at Vinify and loads of cooperation. It was like an anthill of super focused wine artisans waltzing around 24/7 for weeks straight.
Our vineyard managers, grape growers and families that kept watch over our precious grapes, from the Southern Sonoma Coast, the highest peaks of Sonoma Mountain, the far West of the West Sonoma Coast, the heart of the Russian River, the depths of Knights Valley and all the way up to our beloved Anderson Valley. We are so thankful for each person, each vine, each row, each picking crew who helped bring in the highest quality grapes we could afford this year.
Our biggest thanks goes to all of our family, friends, Kickstarter Backers and folks working "behind the scenes" to keep us going. Your encouragement, connections, support and enthusiasm on a daily basis was (and is) so awesome...which also brought us to meeting our new investor, who's been our most wonderful unexpected happening this year. We are honored, grateful and thrilled to have our first year of business come together so effortlessly.
Hard work and remaining faithful to the process and keeping the faith that a higher power is watching over us feels unbelievable. Now we wait patiently for our Harvest 2014 babies to do their thing in the cellar. The 2014 Sauvignon Blanc will be our first release next spring.
With Much Love and Tears of Joy - Happy Holidays Everyone!
This is Our Story.
- Ali & Eric
Friday, November 7, 2014
Our first Garagiste tasting happened!

Rodd Shedd, the owner of Vine to Wine Concierge in Vermont arrived last Tuesday morning with a huge smile on his face and a delicious gift of Vermont Maple Syrup for us. How sweet! It was a quicker meeting than we normally would have scheduled since we were both buried with our day-jobs, however, Ali jumped on the opportunity to meet with Ron and personally thank him for his support.
Rodd was the first person we've taken through our "Garagiste" winery in Santa Rosa. It's a tough time to taste right now since all the wines are still developing in barrel and tank ( I mean they still have half their life ahead!), but at the very minimum the nose and flavor profiles come through - if they are this good now, we can't wait to taste the finished wines in bottle next year.

So far we find our Sauvignon Blanc to be beautiful mix of minerality backed up by bright citrus notes of clementines and tangy lemons, with a little hint of stone fruit characters like ripe apricots and white peaches. Ohhhhh this is going to be our first release, one we are so very proud of, now we patiently wait for bottling time to arrive.
We are so grateful for Rodd's enthusiasm and for his early support, we are so very glad he stopped by to see us during his visit to California Wine Country. Please don't hesitate to ever reach out to us at directly to taste with us and meet in person too.
This is Our Story -
Eric & Ali
PS: Please sign up on our mailing list to receive allocations for Smith Story Wine Cellars.
Friday, October 31, 2014
We Bet the Farm
Oh yes we did, well, we bet our life-savings & on our ability to create world-class wine. We'd like to have a farm of sorts in a few years though! Since announcing Smith Story Wine Cellars to the world on May 14, 2014 we've already moved mountains it seems. Just under 1500 cases of wine was crushed this harvest season while managing full responsibilities of our day jobs.
It's been a whirlwind this past year with Ali's travel schedule to visit markets for her TexaCali Wine Co. clients, Eric's responsibility at K&L - including his European travel all while launching a new winery simultaneously. We also managed to sell our home in Austin, Texas, raise $26,001 in 30 days on a Kickstarter Campaign and finalize a partnership with a dynamic and supportive Angel Investor for Smith Story Wine Cellars. It's all coming together!
But back to "we bet the farm"... many of our friends in the business have used this phrase when talking to us about our first harvest and the winery. Betting our lives away seriously drives our desire to achieve success as a couple producing wine. We get this, we got this, are heads are down crossing every T and dotting every i along the way, if there is such a thing in this business of wine.
So what's next?
As the wines are aging and resting in tank and barrels in Santa Rosa now, we are busy behind the scenes. Accounting systems, banker meetings, compliance needs...a ton of items that sound like a bore but are super important to the foundation of the winery. Many folks are awaiting our wines to release already, so we are first and foremost working on our eCommerce engine and Wholesale permits in a handful of states. Another priority is bottle selection and label approvals...our bottling date is set already for the 3rd week of January for our Sauvignon Blanc and Semillon. Oh these wines are tasting delicious. WE CAN NOT HARDLY WAIT!
Also, exciting news to share with you soon about our wine club offering and allocations. A few fun surprise bottlings we hope you are going to LOVE.
So thank you for signing up on our mailing list, our go-to supporters from the very beginning, we hear and feel your support and enthusiasm each and every day. A fun place to follow us online besides our website, twitter and Facebook is http://instagram.com/smithstorywines where we enjoy getting to know our fans on a daily basis. Please don't hesitate to reach out if traveling through the RRV wine country, we would love to meet you and taste some of our wines with you too.
This is Our Story.
- Eric & Ali
Letter sent to Ali from the Buyer of the Austin House! |
But back to "we bet the farm"... many of our friends in the business have used this phrase when talking to us about our first harvest and the winery. Betting our lives away seriously drives our desire to achieve success as a couple producing wine. We get this, we got this, are heads are down crossing every T and dotting every i along the way, if there is such a thing in this business of wine.
So what's next?
As the wines are aging and resting in tank and barrels in Santa Rosa now, we are busy behind the scenes. Accounting systems, banker meetings, compliance needs...a ton of items that sound like a bore but are super important to the foundation of the winery. Many folks are awaiting our wines to release already, so we are first and foremost working on our eCommerce engine and Wholesale permits in a handful of states. Another priority is bottle selection and label approvals...our bottling date is set already for the 3rd week of January for our Sauvignon Blanc and Semillon. Oh these wines are tasting delicious. WE CAN NOT HARDLY WAIT!
Also, exciting news to share with you soon about our wine club offering and allocations. A few fun surprise bottlings we hope you are going to LOVE.
So thank you for signing up on our mailing list, our go-to supporters from the very beginning, we hear and feel your support and enthusiasm each and every day. A fun place to follow us online besides our website, twitter and Facebook is http://instagram.com/smithstorywines where we enjoy getting to know our fans on a daily basis. Please don't hesitate to reach out if traveling through the RRV wine country, we would love to meet you and taste some of our wines with you too.
This is Our Story.
- Eric & Ali
Labels:
allocations,
anderson valley,
california wine,
crowdfunding,
eric story,
farmers first,
germany,
grapes,
harvest,
harvest 2014,
kickstarter,
klwines,
new winery,
pinot noir,
sauvignon blanc,
semillon,
Smith Story
Tuesday, July 8, 2014
The Wine Business is Dangerous
Adventures with winemakers Katy & Ross...
Picture 4 of us in a brand new Subaru 4WD wagon with about an half of inch of vineyard dirt on the back window, speeding down a cliff-side gravel road after accidentally driving down a dead-end road - right into a marijuana grove.
So just about the time we thought about slowing down to take-in the breathtaking views and pop a bottle of Eric Bordelet Pear Cider, a large angry looking man draped in a scarf and mirrored sunglasses on a large ATV appeared right on our tail. I turned around to look and quickly yelled out S%#! I'm talking straight outta 60 Minutes folks. Now I know why Ross travels around with TP in his car. The weed-farm scary guy must have had a good head-shake and chuckle watching us sip on our iced-Americanos inside the Subaru as he peeled away & turned back. Wine people!
Lesson learned kiddies: Stop and turn around the minute you notice a sawed-off tree with a bow & arrow attached when you are in the middle of thick forest land!
Anyhoo...beyond this slight-heart attack, the day was full of beauty in the Anderson Valley. We made a stop by Handley Cellars to say hello to the dear Milla Handley and taste her current releases then spent the rest of the day visiting with vineyard managers and kicking rocks. We also drove past Nash Mill Vineyard and gave it a big high-five too, Nash Mill Vineyard was original the vineyard that Eric and I spent some time in while he and his pal Jeff planted riesling about 10 years ago. Those were the days...
Thrilled to have a small footprint from the Anderson Valley AVA in our 2014 inaugural offering of Smith Story Wine Cellars!
This is Our Story.
- Ali

Lesson learned kiddies: Stop and turn around the minute you notice a sawed-off tree with a bow & arrow attached when you are in the middle of thick forest land!

Thrilled to have a small footprint from the Anderson Valley AVA in our 2014 inaugural offering of Smith Story Wine Cellars!
This is Our Story.
- Ali
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