Hustle Your Face Off

In the words of Gary Vaynerchuk - HUSTLE is the most important word EVER.  Ali's been a fan of Gary's for over a decade now, watching his own empire grow, spending a quick minute with him at his book signing in Austin years ago, hearing about his successes, his family life, his freaky adoration for the NY Jets...and inspired by his hustle.

HUSTLE. No other word can describe the last 12 months of our lives starting and building Smith Story Wine Cellers. We are often told, "wow what you guys are doing is amazing".  No it's not, we're just hustling our faces off. Anyone can do it - as long as you make every minute count, you gotta put in the work. That's how you get it.  As Garyvee puts it...there is no reason to do shit you hate!

Our First Label off the Printing Press! 

Where's all this coming from this morning? From the hustle, it's go time, it's all happening now. The to-do lists are long but focused, our network of wine business pros are lined up and waiting for the green-light as to when they can also join our game.  The hustle has brought thousands to our humble website in support of Our Story - Our Hustle.

Wine has been made for a gazillon years...what we are doing is nothing new, but we hope in all regards to up-the-game by continuing the HUSTLE. 

Now off to those to-do lists...

This is Our Story.

Eric and Ali

PS - HOLY S!&% we are bottling our first wines in 3 days!!!!!!!!!!!!!!!!!!!

2014 is not over yet!

Tonight we give toast to 2014 and ring in the New Year. But, we still have plenty planned for what 2014 brought us. Our 2014 bottling schedule is set, 2014 vintage release dates are set, sales forecasts and marketing plans are all in motion and being posted to the new calendar as we steadily move forward into 2015.  

We cannot thank you enough for your encouragement, support and inspiring enthusiasm for Smith Story Wine Cellars in 2014 - we did it!

Humbled, proud, exhausted, happy, thrilled, scared, content...so many emotions can describe our first year and the "Birth of a Winery".  Reading back through all the blog posts makes us both a bit teary-eyed with joy.

All that's left is for you to taste our wines and start all over again in 2015...Harvest is already on the horizon (plenty of vineyard walks and spreadsheets in the not so distant future!). 

With love and kindness, we wish you all a very Happy New Year!

This is Our Story.

Eric & Ali

We Bet the Farm

Oh yes we did, well, we bet our life-savings & on our ability to create world-class wine.  We'd like to have a farm of sorts in a few years though!  Since announcing Smith Story Wine Cellars to the world on May 14, 2014 we've already moved mountains it seems. Just under 1500 cases of wine was crushed this harvest season while managing full responsibilities of our day jobs.

Letter sent to Ali from the Buyer of the Austin House!

It's been a whirlwind this past year with Ali's travel schedule to visit markets for her TexaCali Wine Co. clients,  Eric's responsibility at K&L - including his European travel all while launching a new winery simultaneously.  We also managed to sell our home in Austin, Texas, raise $26,001 in 30 days on a  Kickstarter Campaign and finalize a partnership with a dynamic and supportive Angel Investor for Smith Story Wine Cellars. It's all coming together!

But back to "we bet the farm"... many of our friends in the business have used this phrase when talking to us about our first harvest and the winery.  Betting our lives away seriously drives our desire to achieve success as a couple producing wine.  We get this, we got this, are heads are down crossing every T and dotting every i along the way, if there is such a thing in this business of wine.

So what's next?  

As the wines are aging and resting in tank and barrels in Santa Rosa now, we are busy behind the scenes.  Accounting systems, banker meetings, compliance needs...a ton of items that sound like a bore but are super important to the foundation of the winery. Many folks are awaiting our wines to release already, so we are first and foremost working on our eCommerce engine and Wholesale permits in a handful of states.  Another priority is bottle selection and label approvals...our bottling date is set already for the 3rd week of January for our Sauvignon Blanc and Semillon. Oh these wines are tasting delicious.  WE CAN NOT HARDLY WAIT!

Also, exciting news to share with you soon about our wine club offering and allocations.  A few fun surprise bottlings we hope you are going to LOVE.

So thank you for signing up on our mailing list, our go-to supporters from the very beginning, we hear and feel your support and enthusiasm each and every day. A fun place to follow us online besides our website, twitter and Facebook is http://instagram.com/smithstorywines where we enjoy getting to know our fans on a daily basis.  Please don't hesitate to reach out if traveling through the RRV wine country, we would love to meet you and taste some of our wines with you too.

This is Our Story.

 - Eric & Ali

A little piece of peace.

Today we awake to sounds down the hill of kids playing soccer and church bell chimes from The Mission in San Rafael.  It's crazy to think that our first Smith Story Wine Cellars harvest is coming to a close already.  Tonight we pick our last 2 tons of Pinot Noir and we're still waiting on 4 tons of Sémillon to ripen way up on top of the Sonoma Mountain AVA.

The past 2 weeks have been INCREDIBLE.  Thank you and to each and everyone of our Backers who supported us on Kickstarter.com, we reached our goal of $25,000 on Labor Day.  This is going to pay a nice chunk towards our grape-grower contracts!  We were able to update the last few weeks with numerous photos here: https://www.kickstarter.com/projects/837539083/smith-story-wine-cellars/posts 

We gained so much more than the Kickstarter amount, tons of new mailing list sign-ups and record breaking web traffic hits will help us to continue telling Our Story to the world. THANK YOU.  Next...we are looking forward to finalizing smart financial partnerships to help with the enormous costs of our first year.

To be very honest, as fascinating and thrilling as the past few weeks have been for us, it's also been an uber stressful time for us.  Why?  We want the success of Smith Story Wine Cellers to happen more than ever before.  It's all consuming. Thoughts of how the wines are going to taste, how we are going to sell them, who's going to write about them, how much do we want to produce next year...our thoughts are near manic. Thankfully, we have our day jobs to keep it all in check and mindfully put the brakes on the anxiety of building a business.

We have so much more to say, to update you about, to involve you with, but we are taking a few hours off this morning to enjoy a little piece of peace. Thanks for following...

This is Our Story,

Eric & Ali

*Our wine releases will be allocated, please be sure you are on our mailing list http://smithstorywinecellars.com/allocations